Indian Advertisements - 2

Let's take a look at advertisements for a particular brand. Starting with Fevicol ads. These ads, I recall were very fresh, were funny and remarkably creative.

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Undoubtedly the first Fevicol ad which made a lasting impression. The use of animals in ads is definitely wrong.

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The most famous Fevicol ad. To the Indian guy watching, it provided some humour (not 'humor'), allowed him to smile at himself and his way of life, while to the western guy it provided a way to define and grasp India (like the abused concept of 'snake charmers and cows').

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The Katrina Kaif ad!



Very nice, a whole story is told in a few shots. There is the classic tension in being married and loosing the freedom, the appearance of a pretty girl in a married man's life who beckons out to him (much to his frustration and dilemma), the epehemeral quality of such attractions is well brought out by the busy railway station setting and the cloud of steam which seems to cover her. The husband wakes up from his dream and realizes that the box of fevicol had such a powerful influence, that he found himself to be really stuck to his wife.

As I said about this ad, so much in so less.

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Fevicol is so strong that you don't need gravity :)

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To the urban class, there is a definite charm in the rustic life. Perhaps this is why there are so many shots depicting the rural setting. And of course the Rajasthani people's life is very interesting. Note how the parents have made a toy for the kid from a used fevicol bottle. I think this is a very accurate depiction of how people use a little creativity in thier daily lives to turn things into something other, especially for the poor folks who can not afford a real toy.

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This is another classic ad. This was one of the first few ones which lay the stage for Fevicol's brilliant ads.



It is also pretty interesting as the radio in the scene has two uses. One to be a part of the srtting and the other brilliant use being to supply the audio for the ad.

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