Indian Advertisements - 1

One of the greatest pleasures of watching Indian TV channels are the BRILLIANT advertisements.

I found a treasure trove of some old and some new ads on YouTube. Here are a few:

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This one must be new. I don't recall having seen it before.




The shots are definitely inspired by a great movie called "Rudaali". The first few lines of introduction are definitely for the Western viewer. They establish some of the cultural truths associated with the marks of being married in India.

The ad viewers have no clue what so ever as to what this ad is all about until the last shot. The shot from outside, when the husband has seemed to die is very nice, because there is this little explosion (audio and visual) in the story at this time.

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Another new one, very funny! The music is JUST RIGHT, starting from a traditional piece to some western song snippets.



You will notice (perhaps on the second viewing) that there is no break in logic in the story (I get pretty upset about logic breakdowns), since there is a good explanation as to how the girl gets the remote and mistakenly preses a button on it too! This is conveyed in single shots and people may miss it. But then this is not so important to the normal viewers perhaps. The only problem I had, was that there was no couch in front of the Tv set! People in that house viewed the TV by turning their heads by 90 degrees...yeah right!

The first line in which the girl's father asks her to "come and meet your husband" is perhaps just to reinforce the idea that this a matrimonial related ad. Without that line, it might be tough for the advertisement creators to convey the message that the guy has come to see the gal, to viewers who are not familiar with what is going on.

Hmmm...perhaps this ad and the previous one are also targeted to non-Indian viewers.

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The cute Rasna girl! She was such a rage, that millions of kids would get the "Rasna" haircut in summers. The mark of a cute kid was having the Rasna haircut.

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