Before reading this, you should perhaps read the first part of my blog post.
As I was driving around today, I passed a rental car agency car which had an advertisement on its side. The ad as such did not catch my attention as much as their 1-800 number did. They had the easiest 1-800 number for a rental car agency - 1-800-rent-a-car.
Of course this irritated me, just as my previous complaints have. This rental car agency, just because it was first to register a 1-800 number, has got itself the easiest one. Undoubtedly this makes recalling the number very easy for the customers, but gives them an unfair advantage. Not only is this unfair to the existing competitors, it is also unfair to future competitors.
On another note, I got to know that Intel changed their naming process of their chips from 80856 name series to 'Pentium' name series, since they were not able to cipyright the numbering system.
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Sunday, August 12, 2007
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2 comments:
1-800 as easiest number to remember is a weakness of human ability to remember complex names, advantage of which has been taken by other humans for their benefit. but i dont think it is unimaginative. it must have been a while before someone realised how simple it is to exploit human weakness for ones own benefit. i am sure that is imaginative.
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